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The world's largest flamingo contest generated in two months nearly one hundred news media and the Internet that have reached an audience of 248 million people.
The economic impact assessment of these informative round the middle and four million euros.
The Foundation Cante de las Minas took stock of the impact of this new edition of flamenco's most prestigious tournament in the world in terms of social and economic profitability.
The festival has created over a period of nearly two months, July and August, a total of 51 direct jobs and 300 indirect between utilities, installation, sound, image or hiring artists.
To these figures must be added the impact on media.
According to the consultant KantarMedia, which has followed up on newspapers, radio, television and the Internet, song of mine has generated, from July 1 until the date of today, about fifteen hundred news that has reached a audience of 248 million people worldwide.
From the advertising point of view, a first estimate of these informative round impacts middle and four million euros.
The event managed to gather about twenty thousand spectators who came to the Union during the ten days of galas and flamenco shows.
Internet (digital media, portals or websites) has been the channel of communication where the Festival has had more presence, followed by newspapers, television and radio.
On the Web, all major media echo flamenco contest in their respective portals were made.
The list is headed Yahoo.es News 29 news and an audience of nearly 70 million people.
In the press section, the newspapers of Vocento, especially ABC group and Truth, The Summer Country Magazine, The Cultural World and La Opinion de Murcia top the rankings, followed by Andalusia newspapers like The Ideal of Granada and the Journal Cadiz among others.
As for television, TVE and Canal 24 Horas, Tele 5, Canal Sur, Antena 3, La Sexta and Cuatro are TeleMadrid stations with more news.
Public television included the Cante de las Minas in six national news programs and daily highlights on its thematic 24-hour news channel.
For radio stations, Radio Nacional Spain Radio1 is the medium more news Cante de las Minas recorded, followed by Cadena Ser Onda Cero, Canal Sur Radio and Cadena Cope.
Furthermore, the website of the Foundation Cante de las Minas recorded about seven hundred thousand visitors from a hundred thousand different devices, in the period between July 1 and August 18 period.
In parallel to flamenco event, the Cante de las Minas Foundation scheduled around fifty cultural activities, including book presentations as you "Morente Universe," by José Manuel Gamboa;
Photographic like Paco Manzano on the master Paco de Lucia, and the premiere of documentary as "13.Miguel Poveda" and "From the root to the branch" exhibitions around the Fernandez family, one of the most important flamenco sagas The Union.
Flamenco two international seminars were also held with the support of the Foundation and the UCAM (Chair of Flamenco and Flamenco Art School).
The courses, with the participation of thirty students, were given by Eduardo Guerrero, Desplante 2013 award and Oscar de Manuel, Philo 2012 award.
The LV Festival del Cante de las Minas as a novelty this year included a Regional Tourism Fair installed on Avenida Joaquín Costa, opposite the Public Market, with over twenty exhibitors from many municipalities in the Region of Murcia.
This showcase allowed to show the main resources and tourism products of the autonomous region in collaboration with the Regional Institute of Tourism.
For the president of the executive committee of the Foundation and mayor of La Union, Pedro Lopez Milan, the balance of this year is very satisfactory, "not only for the important contribution of the event to the spread of flamenco, which is an essential part of our heritage cultural but their social profitability and its contribution to improving the quality of life of the citizens of our municipality. "
Source: Agencias
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