Portal de La Union
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The balance of the 53 International Festival del Cante de las Minas can not be more positive, in all areas.
Regarding the media, the Flemish cultural event unionense revalidated again as the most important in the world with a total of 1,974 published and broadcast news, considering the different media in media nationally and internationally, gaining a unique audience of 68,873 000 people.
The report, prepared by a consultant specialized media has closely monitored in newspapers, radio, television and the internet to make La Union event in the capital of flamenco, also recorded the value of these spaces in terms of advertising that reaches, in an initial estimate by more than 14 million euros.
The media in which the information were most prevalent were the 1 "TVE", "Tele 5", "Four", "Antena 3", "Canal Sur" and "Telemadrid", "Cope", "Onda Cero" , "Cadena Ser", "RNE" and "Canal Sur Radio", "The Country", "The World," "ABC" and "The Truth" in print, and digital media, "The Country", "Terra News "," laverdad.es "monothematic film and portals, bulls, etc. ..
getting published, even in gossip magazines like "Hello" and "Ana Rosa".
On television, special importance is the closure of 10 informative "Spanish Television", the issuance of the report "The Union: the Dorado del Flamenco" in Weekly Report "TVE" and the presence of 2 other Festival news of "Telecinco" , 2 of "Four", 2 of "Antena 3", 2 "Telemadrid" and 8 "Canal Sur TV".
In press "The Country", "The World", "ABC", "The Reason", "South", "El Periódico de Catalunya", "Diario de Sevilla", "The Truth", "Travel" and international media as "Times of India", "The Sunday Guardian" and "Indian Express", among many others.
This translates into over 200 news, only on paper, during the eleven days of the festival.
In section online, highlight "rtve.es", "lainformacion.com", "teinteresa.es", "que.es", "laverdad.es", "hola.com", "20minutos.es" and issues digital national reference papers, "The Country", "The World" and "ABC" and "NewKerala.com" of India, "Leisure and Cultural Services Department" and "HKSAR" of Hong Kong, "7thSpace "Holland," Euronews "in France," Noticieroindustrial.com "U.S. and" Daily News "of Argentina.
As for radio stations that have devoted more minutes to the festival during its programming, from July 31 to August 10 were "Cadena Cope", "Onda Cero", "Cadena Ser", "Radio Nacional of Spain" and "Canal Sur Radio", which in its principal spaces, nationwide, made continuous references to the event.
The Festival has added 261 activities held uninterruptedly, with flamenco galas and competitions Sing, Guitar, Flamenco Dance and Instrumentalist, and generated rave reviews from the more than 90 journalists who have moved to cover the event, among which were national and foreign professionals, highlighting, among the latter, correspondents Finland, Holland, England, Japan or India.
Quite an event that this 2013 has been visited more massive than 45,000 people and has created 200 jobs, directly and indirectly, during the event.
These data have been made public at a press conference this Friday, just six days after the Festival, by the Chairman of the Executive Committee of the Foundation and Cante de las Minas de La Union Mayor, Francisco Bernabé, accompanied by the Director General for Cultural Industries and the Arts of the Region of Murcia, Juan Antonio Lorca and the Director of the International Festival del Cante de las Minas, Julio Garcia.
In the words of Barnabas, "we have the biggest media event over the greatest worldwide and how many are held in the Region of Murcia and one of the top five taking place in Spain at the cultural level."
He added that "we have created a real gem Union to follow in preserving and promoting the general interest of our region".
Source: Festival del Cante de las Minas
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