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The Mayor of La Union and Executive Chairman of the Festival del Cante de las Minas, Francisco Bernabé, opened the tap of a possible implementation of regional firms in the state of Rajasthan in northwest India.
The agreement signed this week between the Foundation Cante de las Minas, the Mehrangarh Museum Trust and the Embassy of Spain in India, under which the unionense festival held in March 2014 its first international edition in Jodhpur (second district in importance of the 32 having Rajasthan) could go beyond mere cultural relationship.
To get an idea of ​​the business opportunities, Rajasthan has more than 340,000 square kilometers, the same area as Germany, although lower population (60 million inhabitants by 82 German republic).
According to Barnabas, the Maharaja of Jodhpur, Gaj Singh, has expressed "great interest because leading companies in the region related to horticulture and to implement and develop its technological capabilities to the benefit of Rajasthan".
This condition, dry and arid climate, has huge cultivated land but, in direct proportion, important gaps in farm modernization, implementation of efficient irrigation systems, water purification and desalination, "which creates serious problems structural ".
Barnabas informed the Indian prince that Murcia is a global exponent in mechanization and agricultural technology and hydraulics, hence unionense invite the mayor to organize a trade mission companies interested in marketing their products and services in Rajasthan.
This proposal, said Barnabas, already has the approval and support of the Spanish embassy.
Tourist Market
But also other probable Barnabas left open collaboration in tourism.
India is, to date, an untapped market for Spain.
The goal, said Barnabas, is "to promote the potential of tourist attraction in the region to the Indian population with high purchasing power."
In fact the Maharaja of Jodhpur and has accepted the invitation by Barnabas, "committing their assistance and your family this summer to La Union to enjoy the Festival del Cante de las Minas, which will dudad will be a magnificent showcase for the sale of package tours in the region.
The mayor of La Union, "this is to sell the" Brand Spain "in capital letters, then take advantage of the synergies of the song of mine and his extraordinary convening power to open doors to important sectors of our economy."
Promotion in Delhi
The mayor of La Union last week promoted flamenco in India on a visit that took him to the capital, New Delhi.
Next year, India will host the first international edition of the Festival de las Minas sing.
The headquarters of the Cervantes Institute hosted the presentation of the event, with the group's performance Flamenco Roots.
Source: Ayuntamiento de La Unión
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