Portal de La Union
www.portaldelaunion.com
This morning was held at the House of Pinon, chaired by our Mayor, Francisco Barnabas, and the Director General of Tourism, Enrique Ujaldón, a first working meeting convened by our mayor in order to coordinate the dissemination and promotion of attractions in the district of Mar Menor, a natural area with tremendous potential and in which all locations are within a radius of 25 kms away, allowing extraordinary ease of communication and movement between them to visitors.
The meeting was attended by the heads of the Councillors for tourism in the municipalities of San Javier, San Javier, Los Alcazares, Torre Pacheco, Fuente Alamo, Cartagena and La Union, who scored very positive initiative and are committed to work together in achieving common objectives across the region,
In principle, specific actions to develop, under the name Mar Menor, as a great historical reference for national and international attractions of the Region of Murcia, will be:
1) Permanent availability of the necessary information:
All tourist offices must have the most important and relevant data of each municipality in the district in regard to:
Heritage, that is, museums, unique buildings, landmarks, natural areas, routes, etc ....
Events, including fairs, festivals, celebrations, concerts, etc ...
2) Active promotion:
Viewed from a triple perspective:
From the very offices of tourism, so serve to sell the other attractions of the region and not only those of the respective municipality.
Through major events taking place in the municipalities, with the placement of data points or transfer of stands to the other localities, as has been done previously on the occasion of events such as the Cante de las Minas, the Med Cup or IFEPA
Through trade fairs and other events abroad, moving each of the municipalities and information brochures from the rest when you go to a trade show or promotional event for their respective localities, so sold the benefits of whole more attractive to visit to the region.
3) Dissemination Institutional
Through the Internet, setting up a banner on the website of each council, under the name "Turismo Mar Menor" which redirects to each page of the other municipalities.
Starting the development of a tourist brochure of local character to collect the benefits of the seven municipalities in the area of ​​Mar Menor.
4) Create a joint group action:
Formed by the seven mayors of the region, is to implement a working group in order to manage investments and actions that are of strategic interest for tourism in the area of ​​Mar Menor, regardless of the municipality to which matches the specific geographic location.
5) Regular coordination meetings:
It has established a schedule of meetings so that it can carry continuously monitor the implementation of these measures, in order to evaluate them, exchange information about likes and profiles of tourists and new proposals for joint action.
Source: Ayuntamiento de La Unión
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