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Union, 25 November 2010.

Entrepreneurs of the Union are urging business partners to boost its historical and cultural traditions of the municipality, as the flamenco-through Cante de las Minas, and mining, with mineral and Park, all commercial bet the branding-town identity that are unique in the region of Murcia.

Such is the case, for example, Alymo establishments, focusing on decorations, gifts, footwear, ladies and jewelry, and D'Colors, more targeted at children, which until Christmas offered a promotion whereby every 50 euros cumulative purchases at both stores, customers receive an invitation to the Mining Park of La Union.

Juan Pedro Albaladejo and his wife Andrea, and D'Alymo managers Colors for over ten years, saying that associating the Mining Park to the shops can help identify the roots and historical tradition that characterizes the county, certainly something that attracts foreign tourists, the Campo de Golf de La Manga and Cartagena to visit La Union.

The entrepreneur is convinced that "we must create a brand-city, characterized by our tourism resources, historical, cultural and commercial, that we are defined by certain traits, as is the case at international level with the so-called 'country brand' , which describes tourist to various nations for their cultural traits, such as England, or to be sun and sand, like Spain. "

In your opinion, are necessary formulas for visitors to the Mining Park also visit La Union, for example, "a trade route and restaurants, shops committed to promoting a similar distinction to the 'Sun' in the Region of Murcia, and even lottery giving away shares of local symbols, and in these times ", or pushing the imagination or you sink."

However, Alba is also aware that the business seems too static in this regard.

"It's very hard to take the first step," he said, adding that "the business at its own initiative almost absent, we must see things and made to jump. Furthermore, the economic times also encouraging."

However, new facilities of La Union and gradually seem to be encouraged to complement its commercial offering, as has happened with Hardware and Perfumery José Ángel González, and Monopoly 2001, which have included in their windows many tourist souvenirs related to the municipality and its mining, hydrocarbons style, winches, masts, local minerals and shields.

Source: Ayuntamiento de La Unión