The Union, October 27, 2010.
The baker and confectioner Antonio Corvi has become the first employer that promotes tourist unionense the town of his birth, because you've added your products a logo with the traditional mining headgear, so characteristic of the region, along with the caption " Visit the Union and Mining Park. "
Corvi explains himself, the idea emerged in May this year, when the mayor of La Unión, Bernabe Francisco, invited the businessmen of the town to visit the Mining Park a few months before its official opening to be held in August.
"It was such a hit that gave us both me and the rest of entrepreneurs who thought it would be a good idea to incorporate advertising in the products we distribute," he says, to which he adds that "the project really liked me, so I've become sometimes with family, friends and representatives to be seen with their own eyes. "
Since then, as stocks are running out of cardboard and plastic, La Union and its tourist offer are incorporated into new containers, traveling Antonio Corvi products to every corner of the region and, increasingly, of Spain.
In this sense, the star product is the toast of the scheme, according to the actual Corvi, "is on thinning and clinics in all major areas of the region such as El Corte Inglés, Eroski, the Carrefour de Levante and the group Upper-with 200 supermarkets, as well as in Fuenlabrada (Madrid) and elsewhere in Spain, thanks to online orders made by holidaymakers. "
The employer recognizes a lover of La Union, and believes that the Mining Park "is a project not only beautiful but will be very profitable for all who invest in it, so I told the mayor that as I lay a holster, maybe other employers could incorporate a trolley or other symbol relating to mining. "
For its part, the mayor of La Union, Francisco Bernabé, thanked the gesture to Corvi and has been willing to encourage other local employers to launch similar initiatives, hence has announced an upcoming meeting with business to promote local action of this kind.
Source: Ayuntamiento de La Unión