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El Cante de las Minas "2.0" is here: The Festival grows in internet and make fashion (23/07/2014)

The International Festival del Cante de las Minas growing in the world "2.0".

Coinciding with its 54th edition, the Festival is this more present than ever on the Internet, the access of any person anywhere in the world year.

The Foundation Cante de las Minas bet again on internationalization, this time taking advantage of the opportunities offered by the network of networks.

This morning there have been, on the premises of the Ministry of Culture of the House Diaz Cassou, two agreements related to the spread of Internet Festival and signed with the company "Flamenco Streaming" and "Mobile Flamenco".

Furthermore, it sets off a fashionable product line of Festival del Cante de las Minas under the seal of the famous designer Juana Martin.

The event was attended by the Director General of the Institute of Cultural Industries and Arts, Marta Lopez-Briones, La Union Mayor and Executive Chairman of the Foundation Cante de las Minas, Francisco Bernabé, and those responsible for the two companies which have signed agreements.

The director general has said that this initiative is a step in the integration of tradition and modernity, and a way to contribute, through such an important international festival as Cante de las Minas, to dissemination of culture and the great art forms of the region.

For his part, Mayor of La Union, Francisco Bernabé, stressed that with these new tools, and to further enhance the Festival's image worldwide, two new funding streams for Cante de las Minas are achieved that, sure, will help significantly to sustaining the many cultural activities that the Foundation.

THE FESTIVAL, LIVE FOR EVERYONE: "FLAMENCO STREAMING"

The Cante de las Minas Foundation has signed a contract with the "Flamenco Streaming" digital platform, which enables the broadcast of the Festival del Cante de las Minas 2014. Users only need to connect to the website of the Foundation, or the a web platform to enjoy all the acts of the cultural agenda of the opening day of the semifinals of the competitions, and the final on August 16.

This has been explained Fernando Martinez, founder of "Flamenco Streaming", who added that the Festival del Cante de las Minas is the most important festival in the world.

Martinez stressed that "Flamenco Streaming" offers a new concept of fusion and marketing of online content through a new format.

The digital platform will add, at the Foundation's own channel Cante mine, live broadcast of the event streaming, which can be enjoyed by all sorts of devices, anywhere in the world.

The connection to the emissions can be made from PC, iPad, iPhone and Android devices, and soon will also see on Smart TV, specialty channels and native applications for iOS and Android.

"Flamenco Streaming" is a platform aimed at all lovers of flamenco, whose objective is the dissemination and marketing of this art audiovisual content through digital channels, specialized TV and film.

THE FESTIVAL IN YOUR SMARTPHONE: "FLAMENCO MOBILE"

Furthermore, the Cante de las Minas Foundation also presented another collaboration agreement it has signed with the perpetrators, in this case, the application for mobile phones "Flamenco Mobile", which acts as creative director the great singer Archangel , a good friend of The Union and its competition.

In this case, it is sufficient that users download this application on smartphone to get daily information on all events related unionense Festival: day's agenda, artists performing, history of the event, etc ...

The application offers its followers all kinds of information related to today's world of flamenco, with news and interviews;

cultural aspects of flamenco, like a dictionary, styles, or history;

a comprehensive guide to artists;

a schedule of daily events;

and an exclusive CLUB with companies related to flamenco, and deals that make users App

THE "FASHION" THE SINGING OF MINES: JUANA MARTIN

Within this concept, other big news that was presented today is the official online merchandising Foundation of Cante de las Minas.

This is a collection of clothing, accessories and gifts, which will serve to promote a modern image and groundbreaking Festival, but without losing its essence mining and Flemish.

We have created two product lines: one of them premium, signed by the Cordovan designer, award Pencho Cros 2014 Cante de las Minas to Stylistic Arts, Juana Martín.

Also hits the market a second line of merchandising, more commercial, based on a logo: the letter "F" referred to the concepts of "Flamenco Festival Foundation."

His original typography and different compositions of color and drawing, prints on shirts and all kinds of official products, will not leave anyone indifferent.

These products can be purchased at the website of the Foundation itself or through the store of "Mobile Flamenco".

Creative and CEO of "Mobile Flamenco" director, José Luis Macías, stressed that this initiative lands in the area of ​​electronic commerce "at the perfect time," when the subject more "sold" within the Brand Spain is precisely the flamenco, inevitably associated with the great Festival del Cante de Las Minas de La Unión.

"We created Macias says a cosmopolitan showcase, combining fashion and flamenco, hand Spain the prestigious Brand and unmatched unionense Festival".

Coinciding with the celebration of the Festival del Cante de las Minas 2014, between 6 and 16 August next, merchandising products will be on sale at a promotional booth to be installed in the Avenida del Flamenco, located in the Plaza Joaquín Costa de La Union, facing the Old Public Market.

A percentage of the proceeds for these items will go towards donations for the "Sandra Ibarra Solidarity Foundation against Cancer", in order to help in the fight against this cruel disease.

Source: Agencias

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