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The 1380 news were published and broadcast only in Spanish, in national media and international, related to last year's Festival del Cante de las Minas, managed to promote the event to a potential audience of over 479 million people between Spain and America, according to calculations made by the Foundation Cante de las Minas, all after accurately track in television, newspapers, radio and the Internet in relation to this event held last August.
In this sense, the Cante de las Minas has appeared in 27 national television news (eleven 1, eight of Tele 5, three Antena 3, etc.), In 43 newspaper articles on the major publications (nine El País, ABC nine, ten of Reason, fourteen of La Vanguardia, three nannies, etc..) and also repeatedly in every major statewide programs of large radio networks (SER, RNE, COPE and ONDA CERO).
Also highlights the presence of competition in the media up in nine American nations, among which U.S. 8/2, seven of Argentina, four in Venezuela or two from Mexico, among others.
These figures refer only to the information in Spanish and not to those that appeared in the other languages ​​of the world, which are still being subject to collection.
The valuation of these spaces in terms of advertising reach, according to estimates by the Foundation Cante de las Minas, the 3,723,240 euros, which is five times the total budget available to the Foundation to carry out all its activities, among which are also Flamenco Art School, University Congresses, the Museo del Cante de las Minas and others.
Source: Ayuntamiento de La Unión
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